Your website is bleeding customers faster than a matatu loses passengers at rush hour.
I’ve seen it. Business websites so bad they should come with a warning. No contact info. Pages that load slower than the Nairobi Expressway on Friday evening. No mobile version. It’s chaos.
But don’t worry. You don’t need to pay a developer 50K to fix it. Most problems? Free to solve.
Here are the 7 biggest website mistakes Kenyan businesses make—and how you can fix them right now.
1. Slow Website = No Customers
If your site takes more than 3 seconds to load, people bounce. Even your mum will close it. You’re losing leads before they even see your name.
Free Fixes:
- Test it on PageSpeed Insights (Google it)
- Compress images at tinypng.com
- Delete unused plugins
- Switch to decent hosting (not the cheapo one that breaks every week)
A clean website development design isn’t just pretty—it’s the difference between keeping a visitor and losing a customer.
2. Looks Bad on Mobile
Most Kenyans browse on their phones. If your site looks weird or is hard to scroll, you’re done. Lost trust. Lost sales.
Free Fixes:
- Look at your site on your phone. Right now.
- Run it through Google Mobile-Friendly Test
- Use a responsive theme if you’re on WordPress
- Make buttons big enough for thumbs
Web design for companies doesn’t have to be complicated.
Mobile-first, fast-loading, and customer-friendly—that’s the baseline.
3. No Contact Info? Seriously?
You buried your phone number like it’s a secret. Or worse, it’s missing.
Free Fixes:
- Add your phone and WhatsApp number to the top and bottom of every page
- Clear “Contact Us” page with:
- Phone
- Address
- Hours
- Contact form
And that’s how you turn a boring homepage into a high-converting machine. (Yes, even for companies that design websites.)
4. You’re Invisible on Google
Try searching for your business type in your town. If you’re not there, you don’t exist.
Free Fixes:
- Set up a Google Business Profile (do it today)
- Use simple keywords in your text: “shoes shop Nairobi,” not “affordable footwear specialist.”
- Add town names to your pages
- Ask for Google reviews from real clients
Pro tip: If you’re offering graphic design services, back it up with real portfolio proof and testimonials: trust is your biggest currency.
5. Your Content is Trash
Typos. Generic lines. Copy-paste bios from 2012. Feels cold. Looks cheap.
Free Fixes:
- Write like you talk
- Share your story. Not just “We started in 2018…” but why
- Use Grammarly (free)
- Add real testimonials
- Update content every 1-2 months
Your site needs to speak human, not robot. Bad writing kills trust. Broken grammar, dead links, stock photos from 2008? It all screams “run.”
If you wouldn’t say it out loud to a friend, don’t put it on your business website.
Make the words work, just like your visuals do.
6. No Call-to-Action = Dead End
“Okay, nice site… now what?” If you don’t tell people what to do, they won’t do anything.
Free Fixes:
- Use buttons like “Call Now,” “Book Today,” or “Get a Free Quote”
- Keep the button color bold
- Only 1-2 CTAs per page. Don’t confuse people
Don’t let your homepage become a dead end. Every page should push visitors to do something — call, buy, book, ask, sign up.
If your CTA doesn’t pop, you’re wasting your traffic. That’s bad for business, worse for your website design company dreams.
7. Weak Security. No Updates.
Hackers love small business sites. Most are wide open. One breach and it’s over.
Free Fixes:
- Update your CMS, plugins, themes
- Use strong passwords (no, not “admin123”)
- Install Wordfence or Sucuri (free versions are enough for most)
- Get SSL from your host (often free)
- Back it up weekly
A hacked site is more than an inconvenience — it’s a business killer. Update your tools. Lock your doors. Back it up.
You can’t build trust with a broken link and a “site not secure” warning. No one hires a graphic design service that looks shady.
Final Word: Your Website Is Either a Salesperson or a Scarecrow
No one likes wasting time. Not your customers. Not you.
A good website works for you while you sleep. A bad one? Scares people away and makes you look broke.
You don’t need to be a tech guru. Start with one thing. Just one. Fix your mobile view. Or your contact page. Or speed. Small steps are EQUAL to real wins.
And hey, if you’re stuck…
Free Help (No Catch)
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